Visual Branding | Public Areas

Principles & Guidelines

General

1. Each site (regardless of programs/services within the site) assigns one Visual Branding Lead person to coordinate/oversee ‘visual branding’ in public areas and hallways. The site lead person has the responsibility and authority to:
   • be the intake for posters – receive/post
   • ensure removal date/’permanent’ is inscribed on the poster
   • conduct monthly ‘walk abouts’ to:
     • remove outdated material
     • remove duplication of similar messaging
     • remove/rotate posters to coincide with timely/seasonal messaging
     • ensure walls/boards are kept neat
     • consult with programs/services as required
     • ensure appropriate amounts of posters are posted in strategic spaces
   • Considerations:
     • Long-term / permanent paper posters must be inserted in pouches, laminated or printed on polypaper for example, on office doors.
     • Use of tape, thumbtacks/pins on walls is discouraged. If using sticky tack, ensure residue and walls are left clean when removing/moving posters.
2. Bulletin Boards/General Posting Areas
   • Each site displays the Core Series in a prominent area.
   • As well, each site determines specific ‘groupings’, for example:
     • Patient Safety/Patient experience/feedback area/confidentiality
     • Staff bulletin boards, Workplace Safety & Health and union boards (Note: should not be posted in public areas)
     • Other groupings as required
   • Posters with legislative requirement are displayed as required, for example: Respect, Accreditation, FLS licensing, etc.
   • Overarching bulletin board titles are depicted with a consistent design/’grouping’ classification, with consideration of regional colours.
   • Due to Infection Control, new cork/fabric bulletin boards are not installed.
3. Information that is not to be posted in public areas/hallway walls: private/profit-oriented business information, client teaching information/handouts or maps.
4. Pamphlet/brochure displays/dispensers only display current publications and may be located strategically in client waiting areas (excluding hallways/pathways) and sparingly.
5. All posters created by Southern Health-Santé Sud include the logo, are printed on white paper, and comply with graphic standards.
6. For posters created in-house, the ORIGINATOR (or distributor) provides posting instructions when disseminating poster, indicating:
   • source of posting (originator)
   • print/posting date
   • removal date; or ’permanent’
   • when poster is a replacement (update) or supplemental to existing poster
7. In Designated Bilingual Sites/Designated Bilingual Positions’ office areas, signs/posters and documentation in public areas are displayed in both official languages.
8. Posters are not affixed on glass doors/windows
   • Exceptions: hours/access instructions; STOP sign ‘if you are sick’ do not enter
   • Outbreak notices to protect public (must be temporary).

Core Series

Southern Health-Santé Sud core series frames include the following

• Values Vision Mission
• Accreditation
• Bill of Rights (where appropriate)
• Respect & Personal Safety (provincial poster)
• FLS Designation (where appropriate)

For more information or to obtain core series frames contact Communications