Bilingual Corporate Branding
- Founding Elements
- Components of Logo/Meaning
- SH-SS Vision, Mission and Values
- Logo Variations
- Area of Isolation
- Other Logos
- Partnering Logos
Founding Elements
Approved by the Board of Directors in September 2012
The logo is the region’s bilingual signature, succinctly identifying the organization and shaping the corporate image, consisting of a symbol and the words “Southern Health-Santé Sud”.
Components of Logo/Meaning
The two components:
Symbol
Three stylized S shapes represent the most prominent letter within the name. They also depict the Red River echoing the spirit of a significant landmark. The river symbolizes water which has a universal life giving role in most cultures and the contiguous shapes demonstrate energy and forward movement. The symbol also incorporates a human element reaching out and embracing a growing community – evoking the compassionate nature of our service.
The colour blue appeals to a sense of service, trust and integrity. It also suggests water and sky (reaching out). Red is the colour of energy, vitality and life-force and also signifies the Red River.
Wordmark
The associated wordmark must appear in both official languages. The typeface is Myriad Pro & Myriad Pro Light. The complete wordmark “Southern Health-Santé Sud” is used in its entirety the first instance followed by the acronym (SH-SS) in parentheses. The acronym can be used thereafter.
SH-SS Vision, Mission and Values
Logo Variations
Southern Health-Santé Sud comprises many sites, programs and services. Consistent use of the branding enhances the image of the region as a coordinated network of services. See Use of Southern Health-Santé Sud Branding policy.
In addition to these three variations and specific to the promotional line, a tone on tone or gold/silver option may be considered for promotional items.
Area of Isolation
A minimum amount of white space is required on all published materials and applications maintaining a separation between the logo and other elements (type, folds, other graphics not including background colour). If possible, use more than the minimum white space to enhance presentation of the brand.
The area of isolation “X” is measured by the full height of the wordmark. Logo may not be smaller than 0.5 inches (1.25 cm) in height/0.75 inches (2 cm) in width.
Other Logos
All new or updated signage, stationery, publications and promo line / apparel reflecting Southern Health-Santé Sud administered programs, services and sites depicts ONLY the Southern Health-Santé Sud logo (no other logos).
In accordance with the Graphic Standards, the Southern Health-Santé Sud logo may be accompanied by a reference to a respective program, service or site, using title in font only (no other logos). For example, apparel may have the logo on front panel, with accompanied reference to a site on the sleeve.
Partnering Logos
Partnering logos may be used in conjunction with the Southern Health-Santé Sud logo, in accordance with the Graphic Standards and as approved by the Senior Leadership Team. “Partnering Logos” represent organizations that have their own brand and do not reflect programs, services and sites that are directly operated or administered by the Southern Health-Santé Sud, for example, letterhead depicting Southern Health-Santé Sud and Eden Health Care Services partnership on letterhead for the Mental Health Program.