Implementing Our Brand
- Consistent Use of the Bilingual Corporate Branding … What it Means
- Unacceptable Usage
- Choosing the Right File Format
- Colour Standards
- Logo Colours
- Graphic Standards and Corporate Branding
- Publishing in Bilingual Format
- In-house Printing
- Outsourced Printing (by a vendor)
Consistent Use of the Bilingual Corporate Branding … What it Means
How we communicate is as important as what we communicate. Consistent application of the bilingual corporate branding builds familiarity. Familiarity builds relationships, relationships build trust. Our brand is more than the logo, it is the personality, the perception and association we want our stakeholders to be left with whether they read a publication, hear our name, pass a sign, access health care services or see us in the news.
Our brand enhances our profile and increases the perceived value of our organization with our audiences. In order to capitalize fully on the opportunities that our brand presents, it is important that we appreciate its spirit and effectively use the guidelines in this manual. Correct and consistent use of the corporate branding is a factor in maintaining the credibility of the organization – this is equally important on an internal basis as it is at a public level.
Communications is responsible for corporate branding.
Unacceptable Usage
Below are some UNACCEPTABLE examples of logo uses. The logo should never be produced smaller than 0.5 inches in height / .75 inches in width.
Never skew or stretch – do not force-fit into available space. (Click here for instructions on inserting / resizing graphics).
Never change the colours or create a logo using different fonts.
Never tilt.
Never change the proportion or arrangement of the elements.
Never place on a busy background.
Never apply an effect.
Choosing the Right File Format
Guideline for determining the logo file format best suited to specific uses and applications.
| End Use | File Format |
|---|---|
| Use when a file will be viewed on-screen, online or printed internally, for example: website | png & jpg |
| Use when a file will be printed by Communications | eps, pdf, jpg (high resolution) |
| Use when a file will be printed by an outsourced vendor | eps or pdf (high resolution) |
Access logo files
For other logo formats or higher resolution files contact Communications
Colour Standards
When outsourcing printing, reference CMYK colour codes noted below when placing your order – this to ensure proper colour reproduction. When incorporating colour within Microsoft programs, online applications or electronic media, use RGB colour codes.
In all instances, it is important to remain as close to the intended hues as possible. Acknowledging that different printers produce different colour outcomes, contact Communications if assistance is needed when calibrating printers and producing internal print publications.
Logo Colours
R=166; G=25; B=46
C=7; M=100; Y=82; K=26
HEX=ad122a
R=113; G=178; B=201
C=53; M=3; Y=8; K=9
HEX=63b6cf
R=218; G=155; B=145
C=13; M=44; Y=37; K=0
HEX=da9a90
R=97; G=6; B=21
C=34; M=100; Y=86; K=54
HEX=610614
R=218; G=232; B=239
C=13; M=3; Y=3; K=0
HEX=dae8ef
R=53; G=108; B=125
C=82; M=47; Y=40; K=13
HEX=346b7c
R=251; G=176; B=66
C=82; M=35; Y=84; K=0
HEX=fbaf41
R=111; G=44; B=145
C=70; M=100; Y=0; K=0
HEX=6f2b90
R=142; G=198; B=64
C=50; M=0; Y=99; K=0
HEX=8dc63f
R=195; G=184; B=160
C=25; M=23; Y=38; K=0
HEX=c2b8a0
R=239; G=64; B=80
C=0; M=90; Y=65; K=0
HEX=ef4050
R=241; G=91; B=37
C=0; M=80; Y=98; K=0
HEX=f05a24
Graphic Standards and Corporate Branding
Publishing in Bilingual Format
Communications provides graphic design support for new or revised publications bearing the corporate branding and intended for the general public. Reference the Graphic Standards and Corporate Branding policy.
As a designated Regional Health Authority (RHA) all publications aimed at the general public are published in both official languages (English/French).
Per provincial guidelines, a bilingual format is recommended (English and French in same publication). Separate English and French versions are published only when the publication is more than 10 pages where cost and distribution is a factor, in which case:
the following appears on the English version: Ce document est aussi disponible en français.
the following appears on the French version: This document is also available in English.
In-house Printing
In-house printing in black and white is most appropriate with consideration of discretionary spending.
Communications provides support with in-house colour printing of publications intended for the general public. Submit a request using this form. A maximum limit of 1 000 copies is specified although exceptions may apply to documents such as trial versions or special projects.
Outsourced Printing (by a vendor)
When outsourcing printing, a Purchase Requisition form must be completed and forwarded through regular channels of Logistics & Supply Chain Management. Special instructions, expectations, timelines, type / weight of bond paper, etc. are specified. Submit a request using this form.