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QR is short for Quick Response – a graphic allowing the user to scan via a personal device connecting them to relevant information. QR codes are used on print publications (i.e. handouts, pamphlets, posters) and not intended for online content/links.

TIPS:

  • Make sure the QR code is visible and can be easily scanned. If it’s too small or blurry, it won’t work.
  • Test the QR code to make sure it works before you use it.
  • Be sure to include a call to action with your QR code. Tell people what they need to do or what will happen after they scan it, ie. access more info., etc.
  • Make sure the content you’re linking to is mobile-friendly. If it’s not, people won’t be able to view it properly on their phones. As a result, it will defeat the whole purpose of using a QR code in the first place.

For more publication tips, please reference the Southern Health-Santé Sud Graphic Standards Manual.

Submitted by: Communications
For more info. contact: Sylvie Robidoux or Kristine Crocker

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